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  1. Cold Email Automation: a Simple Step by Step guide.

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    Your inbound leads are drying, or even worse… you don’t have much of them coming in your direction.  We all know the best practices, create great content and the leads will find you, right?

     

    But you are just starting your business, you are creating the best content you can, day after day after day. By now you had countless hours in front of your computer, researching, learning and creating.

     

    The fact that you are new in the market brings two majors problems attached: your niche is so new that nobody ever thought looking for your solution, or there are big players in the market getting a tremendous share of the organic traffic and their pockets are like black holes, which means they are paying for traffic too.

     

    “Oh my god, I quit!” –  I hear you scream. No, you won’t, I won’t let you do that. Yes, it can be difficult but you have a not so secret weapon that you should start taking advantage of – Cold Emailing.

     

    This is not an article about copy, you can learn that elsewhere if that’s what you desire. Think of this article like some guide about the how-to process to find people’s emails, so you can contact them, and get a jumpstart with some customers. Then you can afford to implement your inbound strategy. Sounds cool, right?!

     

    Brainstorm before actually get started.

     

    This is your first step, here you will sit down and start brainstorming:

     

    – Your ideal customers (what type of person or business will make sense for you to approach);

     

    – Okay, now you will think about the positions will make more sense to approach (CEOs, HRs, Sales Managers, COOs, CTOs, etc);

     

    – Your value proposition. You will approach people and tell them “hey, want to buy my service?”. They will want to beat and so will I.

     

    So, with all these things ready, let’s say you are a SaaS selling a task management tool and you decided that you are going to target companies with more than 200 employees.

     

    And you are going after the Founders/Co-Founders, with a value proposition that states that your company can help them organize everything within the company, meaning that all the employees will be on the same page, so they can collaborate better and make the company more money.

     

    Start your research for leads.

     

    This is where the fun starts, or if you prefer, this is where things start to get serious.

     

    For your research, you will need some resources, and there are a plethora of them out there in the market, let’s talk about two of them for now: Linkedin and CrunchBase.

     

    With CrunchBase, you can do a very good research on companies, using their category and even by the number of employees (now you see where this is going, right?). And as a bonus, you can include those companies Linkedin’s pages.

     

    So instead of searching for people directly, you can start for the companies that interest you and then go search for people who you want to contact inside of the company.

    In columns, you can go on Basic Info and add the Linkedin

     

    Not bad, we got 8470 results searching for e-commerce companies in US that has more than 200 employees, now bare in mind that not all of them will be a good fit or have a Linkedin page, but a large amount of them will.

     

    You can tweak the filters and narrow your searches even more. It’s your call. And you are the only person that really know what you are looking for here. This is just an example.

     

    Now that we have our targets let’s get some Founders/Co-Founders emails, shall we?

     

    Find that Email is your best friend – Say it loud.

    Find that Email is a pretty straight forward tool, but let me show how it works, because you were here all this time reading, I really owe that to you.

     

    First thing first, we will have to create a list to store all emails we find using Find That Email Chrome Extension, for that you will have to go into your account, click on Lists and then on New Lists. Give that List a name and we are good to go.

    After that, enter in the Linkedin link given to you by CrunchBase, click to “See all # employees on LinkedIn “. There you can look for the person who is a founder or a co-founder of the company.

     

    Good, we are almost there, on the page where you found the founder/co-founder use your Find That Email Chrome Extension to start getting you the data.

     

    Select the list you created before, Founder/Co-founder E-commerce US, once it’s done, select the person you need the email (Founders/Co-Founders) and click to start finding that email. The email will be stored on your list.

    Repeat the process for all the companies you would like to contact. Congrats, you just became a prospecting ninja, all thanks to Find That Email.

     

    If you are one of those that prefer to learn by watching a video instead, lucky you, click here and enjoy these two short videos.

     

    Export your CSV files to start your emails automations

    Now that we have all the contacts we need to send our drip outbound email, let’s export them from Find That Email into a CSV file, so we can import them into SendX, the tool we will use to set every automation, and let the machine work for us. You didn’t think we would send those emails one by one, did you?

     

    So in the Find That Email Dashboard we will click in lists, select our list “Founders/Co-Founders E-commerce US” and export it in a CSV.

    I don’t recommend you to send emails with low percentage of confidence, but that will be at your criteria, how much percentage you are willing to take the risk, since email bounces can hurt your campaign and your domain authority really bad.

     

    With that said, trim your list and before download the CSV, see the image above, and now let’s go to SendX and start preparing our contacts and the emails that we want to send.

     

    Now let’s put SendX to work for us

    This is what SendX looks like, the main Dashboard:

    It will give you an overall statistics about how your emails are performances, but if you want more details about how your emails are doing you go inside the Campaign Tab or Drip Sequence Tab, click Report to see a specific Campaign or a specific email in your Drip Sequence report.

     

    We will need to do three things inside SendX for our outbound campaign automation:

     

    1 – Import the contacts from a CSV file;

    2 – Create our drip sequence;

    3 – Program the automation, what is the next step if someone, replies, clicks a link or execute other call-to-action we intend them to?

     

    Import the emails from a CSV file

    We already talked about how to find the emails, and how to export them into a CSV file. Now, it’s time to import these contacts into SendX so we can use them to send out our campaign.

     

    The CSV file from Find That Email already has default fields like Name, First Name, Last Name, Emails and so on… that you can use to personalize your emails using SendX, but first we have to import them in the right to way, so we can use all these custom field when writing our emails.

    TAKE A LOOK INTO IS A STEP BY STEP GUIDE EXPLAINING HOW TO IMPORT YOUR CSV TO A CONTACT LIST.

     

    Create our Drip Sequence and Automation

    So this is the important step, by now you should have a few emails you want to send in your campaign. It will depend a lot of how many emails you have in your sequence and for how long you want this campaign to run.

     

    I use, 8 emails in my sequence and I send one email per week, but usually I get a reply after the third email, so this is entirely up to you.

     

    The one thing to have in mind here is that, when you set up a drip sequence on SendX, or every email marketing platform that I know of, your emails will go out from your first email until the last one that is in the sequence. That’s why we need to put some automation in place.

     

    The automation on SendX platform runs base in a simple logic, if a desire thing happens

    then take this action. This is how you will stop someone that has replied to you to continue receiving the rest of the emails in your campaign.

     

    LEARN HOW TO CREATE YOUR DRIP SEQUENCE HERE or if you prefer a VIDEO.

     

    Few considerations about SendX and Cold Emails before I go.

     

    Now let’s talk a little bit about SendX. There is something that must be pointed out first: SendX is an email marketing and automation tool, a powerful one, but it wasn’t created to send cold emails, although this is possible – there are some customers using it for this purpose.

     

    If you intend to use it for cold emailing, there are a few things to consider before you start:

     

    1 – SendX supports various Emails Service Providers (ESP) like Amazon, SendGrid, Mailgun, PostMark or even your own custom SMTP. Take advantage of this so you can lower your costs if you are planning to run an exhaustive cold email campaign.

     

    2 – Try to send your emails in plain text, do not use the drag’n’drop editor to design your emails. Nowadays I think everyone knows that most of the emails are automated, but don’t push your luck. Try to show them that at least there is a human being writing those emails.

     

    3 – If you get their attention in a positive way or you deliver true value to them, people won’t mind receiving your emails, but don’t go and send them 100 emails in one week.

     

    Why use automation and follow-ups/drip sequences?

    Most of the emails you send will get read for the first time they arrive into the inbox, but even if someone is interested in what you are saying or selling, they might be super busy and leave to reply later, that will result in two situations:

     

    1 – A week later they may not reply to you because they will fill bad about “ignoring” you. With a follow-up email, you will give them the motive to reply back because you have removed the guilty they may have about forgetting to reply your email.

     

    2 – the guilty of following up an email with no previous response can be the worse sensation in the world if you are doing it manually. I can assure you that. Automating your follow-ups will remove this sensation. It will remove the thoughts and guilty about intentionally interrupting someone that doesn’t want to talk to you.

     

    Like I said before, this was not about copywriting, but about the process, and there are a lot of good material out there teaching you how to write good cold emails and follow-ups that will not make you look like a creepy stalker.

     

    This is all I have for today, I hope that you found it useful. And if you have any comments, just leave them in the comment section, I would love to hear from you.

     

  2. How to use the Findthat.email Chrome Extension

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    Thank you for installing our Chrome extension!

    Findthat.email’s Chrome Extension enables it users to find prospects instantly right from your browser on social platforms or company’s website.

    How to use Find That Email’s Chrome Extension

    Linkedin Search

    Step 1

    If you haven’t already, sign-up for an account. It should take you less than 15 seconds.

    Step 2

    Once you’ve signed up and installed the chrome extension, click the extension icon on the top right of your browser, It will open up to the side of your browser and will fit snugly.

    Step 3

    Once you started the extension, browse to Linkedin and enter a search query, such as ‘Product Manager’ and choose the ‘People with the Title – Product Manager’ option.

    Step 4

    On your Linkedin page, you’ll get a list of product managers and on the chrome extension, the profiles will automatically get populated.

    Step 5

    Final step. Now, you can click on the bolt icon in the extension to instantly find emails, or the plus button to add a certain profile to a list, once added to a list, a background process will take place and the email would be filled.

     

    Domain Search 

    Step 1

    If you haven’t already, sign-up for an account. It should take you less than 15 seconds.

    Step 2

    After you’ve logged in, go to a domain of your choice and click on the Chrome Extension icon on the top right side of your browser, and choose ‘Domain Search’. You will find a populated list of names and job titles, this list is sortable by business title or/and person name.

     

  3. Verification Results Codes

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    Our email verification feature can return a few different text codes that helps you determine if an email is valid and safe to send. Attached below is a short table that will help you understand our results.

    Text Code Description Safe to send?
    Valid Verified email address. Yes
    Invalid Un-verified email address. No
    Risky Server is set to Catch-All but we’ve managed to find at least one data source that can validate the email. Maybe
    CatchAll Server is set to Catch-All. Maybe
    Unknown Non-existing mail server or no response. No
    Not Found When none of our datasets has found a result No

     

     

    What is Catch All

    This is also known as an “accept all”. This is a domain-wide setting where all emails on this domain will be reported as a catch-all. There is no definitive way to determine whether this email is valid or invalid.

    A catch-all address is commonly used in small businesses to ensure a company receives any email that has been sent to them, regardless of typos. Oftentimes these are in-fact valid emails. However some organisations may utilise this setting as a security feature to prevent unsolicited emails.

    How Risky is different from Catch All?

    Risky means that the while the recipient’s mail server is set to Catch-All, we managed to find at least one data source that claim to validate the existence of the email. Even though we couldn’t give a certain answer about the address validity, there are good odds that the email indeed exists.

  4. How to Use Email Marketing for Generating Backlinks

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    It’s established that getting good quality backlinks to your site is the number #1 SEO strategy that will help your website rank.

     

    It’s not only about getting the backlinks but getting the relevant backlinks that are critical to your top line.

     

    Getting backlinks from a top quality site + relevant to your target audience = WIN

     

    So what is a good way to go about this?

     

    In this article, We use four tools to help get us backlinks. The tools we’ll be using today are Ahrefs, Find That Email, Email List Verify and Mautic.

     

    TL;DR: The shortened version is, we use Ahrefs to get our competitor’s backlinks, and we find the articles where our competitor has been mentioned.

     

    We find out the authors of these articles and find their email address on Find That Email and verify the email addresses on Email List verify, and then we automate the reaching out process by using a tool called mautic.

     

    The Idea

     

    Top websites in your industry get mentioned a lot. They get mentions from small and big blogs, and that is how they get their valuable backlinks. Startups are obsessed with PR because of two reasons. Credibility and solid link juice from an Authority website.

     

    The goal of our exercise is to get high-quality backlinks from blogs that have already mentioned your competitor and can mention you as well. This is a sure shot way, and has been very effective for us at Find That Email.

     

    For today’s case let’s assume you are a CRM company and you compete with the likes of Hubspot. So here’s how we would go about getting backlinks for your company.

     

    An example of a page that you can get a potential backlink from is this

    Execution

     

    Using Ahrefs

     

    Ahrefs has been a top tool to help you know your competition’s status. We’ll use Ahrefs to find all the pages that Hubspot has got a backlink from.

     

    Step 1: Go to Ahrefs.com

    Step 2: Enter the URL of the page you want to compare with. In this case, it is Hubspot’s Marketing page.

    Step 3: As you can see their domain rank is high at 76 and also the number of backlinks is more than 4500. Wowza!

    Step 4: Click on Backlinks on the sidebar to the left.

    Step 5: You get a list of all the websites that have recently sent a backlink to Hubspot, and this is what you are after

     

    Step 6: Filter the listing based on Dofollow links. The opposite of dofollow is nofollow which means, the website owner has stopped all the bots crawling the site from passing link juice to the site that has been linked. Just for the sake of this exercise, let’s focus on dofollow links. There are 1800 backlinks with a dofollow link that’s been found.

    Step 7: Click on the Export button on the top right, and you’ll see a popup appear, like the one below. I choose the Quick Export for the sake of this article, but you can export the whole thing.

    Step 8: Open the CSV file and take a look. This is what you’ll see below.

    Step 9: Take the CSV file and copy the Referring Page URL column and paste it to a new excel sheet along with two other columns – Author’s name and Domain Name. The links you are looking for are the ones that cover multiple tools that you can be part of. Let me point out a few of them in our current example.

     

    • 44 Social Media Tools
    • Top 25 WordPress Plugins
    • Top 50 Tools

     

    All these are perfect places to get a backlink from. The author of the article has already covered so many tools and if you can pitch your tool with it’s USP’s. Being cheaper or there’s a free plan etc. There’s a good chance you’ll get mentioned as well.

    Step 10: Move to the new excel sheet you created. Before you start let me warn you that this task can be monotonous, but it is essential :  Visit each link and then find the author’s name and the domain name and enter it in the sheet.

     

    Step 11: After you’ve entered the data, you are ready for the next step.

     

    Using Find That Email

     

    Find That Email is an email finding tool and also a domain search tool. The email finding tool helps you find anyone’s email address with very high accuracy. The domain finding tool is a neat prospecting Chrome extension that lets you find the names, titles and email addresses of all the people in a domain.

     

    Step 1: Sign-up to Find That Email – There is a free account that lets you find 15 free email addresses a month.

     

    Step 2: Once you’ve signed-up. Go to the Dashboard and mouse over the  Bulk Tab and choose Find.  

     

    Step 3: Upload your CSV file and wait for the bulk results

    Step 4: When you receive the email: Click on the link

     

    Step 5: Download the CSV file from the lists section in Find That Email

     

     

    Let’s take a break from the tools and get to the creative part. An email template for the reach out is a crucial component in this situation.

     

    Create a Template

     

    You’ll need a simple template that you could use to get the authors to mention you. It shouldn’t be too long, and it should be impactful

     

    The First Email

     

    Subject

     

    Introducing myself or Hi, I am <Your Name>, I want to get in touch with you

     

    You need to keep your subjects less salesy and also that evokes a bit of curiosity.

     

    The Body

     

    Hey <Name of the writer>,

     

    I am <Your name> from <Your company>. I came across your article, and love it! Our Tool <Name your tool> will be a perfect fit for this article. Here’s how we are different <Two sentence pitch>

     

    Would love for you to mention us!

     

    ————————————————–

     

    Follow-up Email (If they don’t reply)

     

    Hey <Name of the writer>,

     

    Just checking-in to make sure you got my last message, and in case you’re still not convinced that there’s a real value in mentioning <Your company>

     

    <Add a GIF>

    The GIF above shows how our product works and it indeed adds value to your readers.

     

    Looking forward to hearing back from you,

    <Your Name>

     

    ————————————————–

     

    2nd Follow-up Email

     

    Hi <Name of the writer>,

    I’m writing to follow up on my email. I didn’t hear back you just yet.

     

    Thanks for your help,

    <Your Name>

     

    ————————————————–

     

    3rd Follow-up Email

     

    Hi <Name of the writer>,

     

    I don’t want to bother you, so this will be my last email. I’ve sent you a few email messages with the subject “Your Subject” a few weeks ago and never got a response from you.

     

    I would be grateful if you could give it a look and help us grow. I’d be more than happy to offer you a premium account, guest post or a link back.

     

    Thanks in advance,

    <Your Name>

     

    ————————————————–

     

    Although this might seem like hounding, it isn’t. People ignore the first emails they receive, or they completely miss it. And this is why following up works.

     

    Using Mautic or Any other Tool

     

    Before we begin with the next tool, let’s pause for a status update. We have the email addresses and names of the bloggers and the article URL’s of the pages where we want a mention.

    Individually mailing them would be extremely daunting. Also, not personalizing the emails will make the blogger feel that it’s a mass email. We need to meet somewhere in the middle. This is where Mautic will help.

     

    Mautic is an open source marketing automation tool that works really well.

     

    Step 1: You’ll need to upload your excel sheet with your contact details and also the article.

     

    To prepare your contacts uploading process for Mautic, you need your excel in the following format. Make sure you create a third excel sheet with the following information, copy pasting from the other two excel sheets.

     

    The column headings are in bold.

     

    1. First_name is the first name
    2. Last_name is the last name
    3. Domain is the domain of the URL
    4. The Unique_id is the article where you need to be covered in
    5. After it’s in the format, make it a CSV file.

     

    Segmenting your Contacts

     

    In the Mautic interface, choose ‘Segments’ in the left sidebar. Click on ‘New’ and give a name to your new list.

    Importing your Contacts

     

    Step 2: Click on Contacts in the left sidebar and in the Contacts interface click on ‘New.’

    Step 3: Click on Import

    Step 4:

     

    In the Limit Field, enter a number more than the number of contacts you have in your CSV and then click on Upload.

    Step 5: Enter the following details

     

    1. Contact Segment – Choose the Segment you just created.
    2. Article_url – Choose unique_id in the dropdown. This is the URL of the article that you want to be mentioned in
    3. First Name – Choose first_name from the drop down
    4. Last Name – Choose last_name from the drop down

    Step 6: Wait for the contacts to get created and you are good to go

    Step 7: Create the Campaign

    Now that you have the contacts uploaded and everything set-up, you are ready to create the campaign.

     

    Step 1: Go to Campaigns  and Click on New

    Step 2: Enter the name of your campaign and click on Launch Campaign Builder

    Step 3: You will see a ‘Contact Sources’ box open. Choose ‘Contact Segments’

    Step 4: The contact segment you will choose is the one you created. In our case, it is ‘Backlinks from Blogs – First 100 Contacts

    Step 5: Now you are ready to create your emails. Click on the gray semicircle just below ‘Backlinks from Blogs’ and select ‘Action.’

    Step 6: In the Choose One field, type ‘Send Email’ and select that.

    Step 7: Enter ‘First Email’ in the Name field and choose a time and come to the Email to Send Field

     

    Step 8: And click on ‘Create New’

    Step 9: Now you can create your individual emails. Choose a Blank template, if you aren’t sure of what theme to choose.

    • Enter the Subject
    • Give your email an Internal Name
    • Click on ‘Builder.’

    Step 10: Here you have to keep in mind that because you are automating, you need to enter the name section and the article you are referencing carefully.

     

    • For the Name – {contactfield = firstname}
    • For the Article – {contactfield = article_url}

     

    Look at the image below

    The first email is where you need the modifiers. After that, the second, third and the fourth emails are pretty straight forward, and you can create your own looking at the process above.

     

    In the end, this is how your campaign will look, make sure to close the builder and save your campaign.

    After this, publish your campaign and wait for the emails that you will receive from the bloggers.

     

    Three tips on handling the emails from the bloggers

     

    1. Reply as quickly as possible before the blogger forgets who you are because of the number of emails they get.
    2. Even if they don’t agree for a mention, ask them if they are willing to let you guest post.
    3. If you want a good review of your tool, you should give a premium account for free to let them test it out.

     

    The best part about this strategy is it’s scalability. Even if the manual collection of author names holds you back, always remember that you can outsource that work to a virtual assistant.

     

    The underlying lesson that you need to pick up from this article to stay competitive is Automation. If your competitors are automating and you aren’t, you’re already lagging behind.

     

  5. How to Find Verified Company Emails

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    Here’s a small step by step tutorial on how to find verified company emails. It isn’t as hard to get and it’s more accurate than you think.

    There are two ways to go about this.

     

    Technique #1 : If you know who you are looking for

     

    If you have a person in mind and you want to find their email address. You simply log on to Find That Email and go to the ‘Find’ tab in the Dashboard and enter the following

     

    1. First Name
    2. Last Name
    3. Domain Name of the company

     

     

    You immediately get the verified company email address of the person you are looking for along with the confidence score.

     

    Technique #2 : If you don’t know who you are looking for

     

    Many times, this is the case. You don’t know who to look for in a company and this derails your sales prospecting speed. This is why, at Find That Email, we have a smart solution to this problem.

     

    1. If you have a target company in mind, then you simply visit their website.
    2. Click on the Find That Email chrome extension and choose ‘Domain Search’
    3. You get a list of people who work for a company, their job titles and also their verified company emails.

     

    With this technique, you can filter by job titles and find the people you need to be targeting.

     

     

    How can we be sure that the verified emails are legitimate?

     

    We call them verified emails because they are cross checked against 10 to 15 data parameters to authenticate their validity. These kind of checks aren’t done by any other email finding tool and there’s no guesswork involved in finding the email addresses.

     

    If the confidence score is high, you can be very sure of the legitimacy of the company emails.

     

  6. Best Email Verification

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    Email Verification softwares are in abundance. There are so much that it becomes hard to compare and people resort to googling “best email verification” to find the best ones.

     

    Most of the tools cannot justify why they are the best email verification software although they rank for it.

     

    Find That Email justifies this title because of the way we approach our email verification process.

     

    How do other companies verify their emails

     

    There are different techniques to verify an email address. One of the old ways that is still followed by most of the tools out there is by guessing. They get a hold of two to three email addresses of a domain from the Internet directly and store it in their database.

     

    Once a person searches for an email address from the same domain, they try to put the pieces together based on the email patterns of the email addresses in their database. So this is based on guesswork and is inaccurate

     

    Can Find That Email be a contender for the Best Email Verification software?

     

    Find That Email’s process for verifying emails is completely different.

     

    Find That Email’s powerful algorithms scan through over 20 different datasets to identify the right email address. The next step is to cross check these results against each other to accurately arrive at the right result.

     

    Over and above that, Find That Email also checks for email patterns and sends test emails to SMTP servers to check for the deliverability.

     

    So the total checks that are performed by the other tools is just the tip of the iceberg for Find That Email.

     

    Based on the above information, it is safe to say that Find That Email is the best email verification tool.

  7. 8 Tools to Create a Killer Cold Email

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    Creating the perfect cold email is all about technique, knowledge of your target group and testing. Nevertheless, there are several tools that can make sales smarter in their outreach emails. Having the perfect cold email is great, but it’s not enough. You first need to have the right email address. There is nothing more frustrating than having the perfect cold email with the wrong email address. Tools such as FindThatEmail help you find the right email address to populate your CRM.

     

    So now that you have the correct email address it is time to follow these 4 steps to writing a killing cold email.

     

    Segmentation

     

    An eye-catching cold email incorporates something of interest for the prospect. If you have a huge list of leads to reach out to, then you need to segment as general emails don’t work. There are tons of ways to segment and each organization will select the option that works best for them. Here are some examples of segmentation:

     

    1) Geography

    2) Age

    3) Gender

    4) Organization type (Non-profit, E-commerce, etc.)

    5) Industry

    6) Job function (very important in the B2B sector, as you want to know who the decision-maker is)

    7) Past purchase

    8) Stage in the sales cycles

    And many more.

     

    Most CRMs such as Salesforce allow you to segment. Nevertheless, the key is to enrich & populate the CRM with accurate data.

     

    There are two ways to do this manually or automatically. Two tools that allow you to do this automatically are RingLead and FullContact.

     

    For instance, if you are a Salesforce user you can use RingLead. It will not only ensure that there are no duplicates, but will also help to populate the missing data. This will help in segmenting by title or geography.

     

    Another interesting option is FullContact, which enriches CRMs with valuable data that can be used to better segment. It gives social profiles, photos, email signatures, company information, and more.

     

    Many CRMs allow you to segment and automatically send cold emails. But not all CRMs have this option. But don’t give up hope! If your CRM doesn’t have this option, it may integrate with Zapier. If you need to connect data from different apps or trigger activities in one app based on an event in another, then Zapier is the tool to use.

     

    Subject line

     

    Once you have segmented, it is time to write a catchy subject line per segmented group. It is no secret that the subject line is key. Indeed, in the article “5 Email Statistics That Are Shaping The Future”, Jay Baer said that “35% of email recipients open email based on the subject line alone”.

     

    Nowadays, there are tools that allow you to evaluate your subject lines. For example, inside

    Mailchimp there is ‘Research subject lines’. You can test the effectiveness of different keywords. Search for a word or phrase, and it compares your terms to all subject lines ever sent through MailChimp.

     

    An alternative if you don’t use MailChimp is CoSchedule. It analyzes the type of headline that converts, the words used and the character lengths.

     

    The next step is to test, test and test some more! So A/B testing is the way to go.

     

    Personalize the body

     

    Like most of us, you probably use an email template. That’s fine, but you know your product and company so well that sometimes you forgot that you are not always speaking to experts. So a great tool to see whether your template is too technical is Hemingway App.

     

    In your template, you are certain to have mentioned your company and added links back to your company website. You can then switch-on the SalesWings website tracking and lead scoring add-on. If the lead clicks on one of the links the tools will start to track him. You will thus know when it was clicked and when he is sales-ready.

     

    Once you have your template it is time to personalize the fields. Personalization shouldn’t stop at the name. Even if you’re running a cold email outreach at scale, it still needs to look like a one-to-one email. You can create spreadsheets with merge fields that include anything from the latest industry news to the latest or most interesting blog post.

     

    Creating more personalized information can require more work than simply a name, but it is worth it!

     

    If you wish to invest some more time and tailor the email for each prospect then you can use Crystal Knows recommendations. Crystal allows you to write outbound emails tailored to each prospect’s personality and preferred communication style. It sounds crazy and unrealistic, but I tested it myself and it works!

     

    Here is an example of an outreach email sent to influencers. The example was the SalesWings article “10 sure-fire methods for turning cold SaaS emails into hot sales”.

     

    Hey {First Name},

     

    First of all, thank you for {contribution}. Your work in {industry} has helped to inspire and guide us in the creation of our company.

     

    As you know, {mention current condition in market that makes your solution necessary (1 sentence)}.

     

    This problem led us to create {Company Name & Link}, a {Product Description} app that {Benefit}.

     

    Since you often review {type of product}, we’d love to see if you think we’re on the right track. Would you be interested in trying out a beta version?

     

    Again, thanks so much for your continued contributions to {industry}. If you could use any help with future endeavors, don’t hesitate to reach out.

     

    Cheers,

     

    {Name}

     

    {Role}

     

    {Company, link}

     

    {Phone}

     

    Send the email and A/B test

    Once you are ready, it is time to send the email and start to measure. As a sales rep, the most important metrics are open rate, response rate and sales generated.

     

    Tools such as Quickmail will give you the open rate and response rate. Next, you just need to calculate the sales generated. If you are not performing well with sales tools such as Quickmail you also have the possibility of doing A/B testing.

    There’s something else that you could do to make your cold e-mail stand out. It can be to capture attention because it stands out. I’m talking about e-mail signatures. Email signature can bring the reader’s attention to something interesting you do about your company. A good email signature company is NEWOLDSTAMP. It’s interactive and can be used to catch attention in the end of the email.

     

    In conclusion, writing a great cold email is all about technique, experience, testing and having tools to support you and make your work more efficient.

    Another simple and useful tool one could use is Sales Handy. Sales Handy is great for Email Tracking and sending mass emails with simple changes in templates.

     

  8. Growth with Find That Email (Strategy #1 ) – Find Press for your Startup

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    Let’s be honest. It’s not easy to get initial PR from the big guys. They get hundreds and hundreds of emails. You as a startup should focus on getting the medium and small fish as quickly as possible to get some valuable backlinks and build credibility.

    To find out the websites that you need a shout out from :

    Google “Startups News <Your Country> ”

    The results for this will definitely be top startup blogs and other smaller publications that cover startups and product companies.After you’ve identified a few websites. Here is the process you go through

    Step 1 : Visit the site

    In our example we use India’s top entrepreneurship blog – Yourstory.com

    Step 2 : Click on the Find That Email Chrome Extension and Choose Domain Search

     

     

    Step 3 : Filter your results

    Once you get a bunch of results, filter your results with either “Author”, “Writer” or “Reporter”

     

     

    Step 4 : Find the Emails for all the resulting items

    Mouse over the results and click on this  icon to instantly get their emails

    Step 5 : Reach out to them

    That is a simple way to use Find That Email to get some Press for your business.