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Author Archives: Tsachi Ben Ezra

  1. The Power of Emails in Human Resources

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    Even though there are thousands of HR firms and HR folk employed in companies. There’s still a huge demand for top quality human capital. That’s the way the business is. Nobody can capture all and everything.

    There will be big players and there will be small players. There will be independent consultants and there will be large firms. There are also hiring platforms in the mix.

    So what does it make this market?

    It makes it a very crowded industry and highly competitive. Not only from local players, but also globally.

    In this article we talk about how the simple email can counter a lot of the inherent challenges and competition in the HR Industry.

    The Problem with Hiring on Linkedin

    As Linkedin is THE platform for hiring and professionals, it’s safe to say it’s a HR anthill. It’s filled with HR folk who are trying to find the right talent.

    This also includes HR people pushing the agenda by sending Inmail’s and direct messages and also sending requests to potential candidates. There are not one or two, but MANY of them.

    The problem is, it gets irritating. And you can’t stand out. You are one of the hawkers in a street meant for shopping.

    There’s another problem as well. Linkedin is not as addictive as Facebook. Many people don’t use it on a daily basis at all. So the messages you send just go into oblivion. If they do log in after months, it’s too late.

    Also, Linkedin is inundated with messages like this. Most of them are unsolicited and irritating.

     

    How do you stand out? 

    If you want to be a top HR professional, you need to learn to sell. You need to able to sell your potential to companies. You need to be able to sell the company’s potential to future hiree’s.

    One of the strong tools for sales people is emails. Truth be told, it’s been used with varying degrees of success. But with the right approach you can succeed as well.

    Now why emails? 

    Email is still the biggest channel of communication. Professionals use emails extensively while doing business. It’s become a mode of communication that gives you time to react unlike other social channels where there’s an expectation to reply faster.

    Email is also daily used. It’s the first thing that is checked during work. It is also not “taboo” to check emails during work. Checking Linkedin during work may send the wrong signals to the current employer.

    How can Email be leveraged? 

    Sending an email to a potential candidate is rather easy. Here is the process

    • Find their emails
    • Send them a solid first emailer
    • Follow-up

     

    Finding Emails 

    Assuming you’ve identified the people you are going after. The best way to get their email address is by using the Chrome Extension.

     

    Sending Emails 

    Once you’ve found the emails the next step is mailing them. The one major advantage of reaching out to them via E-mail is the opportunity to build a relationship. Here’s a template that you could possibly use

     

    Subject : A possible opportunity

    Hey <Name>, 

    I’m <Name> and I work for <Company Name>

    We are a <Brief description about the company> and we are looking out for <Job title>. You seem like a perfect fit based on the research I’ve done and because of the following reasons 

    1. Reason 1
    2. Reason 2 
    3. Reason 3 

    Would you be interested in getting on a call to discuss this?

    Thank you

    Your name

    Reaching out doesn’t have to be complicated. It can be simple and to the point. You can also add a little humor to make it more personable.

    Following-Up 

    One of the most under done tasks in the process of cold-emailing is following up. People don’t reply or see emails for various reasons. They might see an e-mail and forget to reply.

    They might have missed the email because of various reasons. The best way to make sure they get the message is to send them a followup email confirming if they’ve got your first message

    Adopting this strategy

    There is no major difficulty in adopting this strategy.

    It’s simple to get started with and you are likely to see an increase in replies and you will be starting a relationship with each candidate that’s personal and that will help in closing more relationships.

  2. 11 use cases for Cold Emailing

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    When people hear cold emailing, the first word that pops up in their head is “Sales”.

    Emails have a variety of use cases apart from traditional sales. But emails have a bad reputation and people have become wary of sending emails. A specific and concise email to the right person can do absolute wonders and probably get you what you want.

    People are also more likely to respond to emails when you aren’t asking for money upfront (Spam).

    Here are some use cases

     

    • Cold emailing bloggers for guest posting 

    You can use cold emailing to pitch bloggers of top publications to guest post on their blogs. It’s a solid way to gain traffic from already established publications with top quality traffic.

    • Cold emailing potential hires

    It’s a good way to reach out to people who you are keen to hire. You can express yourself better with email than through Linkedin messaging. With Linkedin, you can also not be sure that they are checking their Linkedin messages on a regular basis.

    Cold email influencers and start a conversation with them

    • Getting press for your startup

    Getting top quality press coverage can do wonders for your business. It can truly ramp up your traffic and bring a lot of opportunities. The best way to reach out to press people is to ask their permission if they can pitch them.

     

    • Getting Investors

    To ramp your business, you’ll need funding and you won’t get funded just by meeting one or two investors. It takes hundreds of meetings. To close these meetings, you need to reach out to VC’s and ask them for meetings.

     

    • Warm your leads before Attending a conference

    A solid place to network with potential clients is conferences. If you know who is attending, it makes sense to reach out to them before the event and make you intention clear about wanting to meet them.

     

    • Starting an Online Community – FB group / Linkedin Group

    One of the best ways to nurture an audience and promote your business is to build a top quality Facebook group and Linkedin group. Asking highly targeted and specific people to join your group is a simple ask, which adds immense value to the person who is joining.

     

    • To promote your event to local people

    Promoting an event to specific people from a particular area can be done via email. Keep in mind that the invitation should be highly customized for each user.

     

    • Promote your content

    One of the ways to promote content these days is to mail relevant people asking for shares and backlinks.

     

    • For Marketplace Startups

    A lot of marketplace startups have free listing for one side of the marketplace and is of immense value. For example, a recruitment based platform will have free accounts for people who want to get hired. Promoting this business via emails is a good idea because it’s of immense value to hiree’s.

     

    • To find potential business partners 

    Companies need to collaborate with each other. Either for integrations or webinar partnerships or cross promotions etc.

     

    • Use it to promote your affiliate business 

    There are so many software tools that provides an option for bloggers and resellers to promote their business. They won’t know about your affiliate offering, if you don’t promote it. The best way to promote it, is to pitch it to them.

    What are the other use cases you’ve come up with?

  3. The Ultimate Guide to Email Sequences

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    Originally published by Web Profits

     

    One of the first things I learnt when I started marketing online back in 2001 was how to use email sequences (right after I learnt about how to use AdWords to generate conversions).

    Email marketing is one of the most powerful tactics in your digital marketing toolkit.

    Why?

    Because once you pay to acquire an email address (whether it’s an opt-in or a customer) you can email that person as much as you like without spending a cent more on advertising (so long as they don’t unsubscribe).

    You need email marketing to generate maximum ROI from your digital marketing spend…

    Without email marketing, you’re leaving a lot of revenue on the table.

    Automating email marketing with email sequences takes it to another level because you’re putting email marketing on autopilot.

    In fact, in our last 3 product launches at Web Profits (where we launched various training products) we generated hundreds of thousands of dollars just by using email sequences combined with a database we had nurtured over time. And these were launches that were only open to new customers for 7 days.

    We use email sequences for most of our highest paying clients at Web Profits because they generate the biggest ‘bang for buck’ – invest the time and resources upfront, and then reap the benefits of the sequence for many years thereafter.

    Email sequences are one of the most under-utilized digital marketing tactics and yet one of the most powerful. In this article I’m going to share what you need to know to leverage email sequences within your digital marketing campaign.

    What is an email sequence?

    Just to be sure we’re all on the same page, let’s begin by defining what email sequences are and how they’re used in digital marketing campaigns.

    An email sequence is a series of emails sent based on pre-set time intervals or trigger-based automations (or both).

    • A time-based email sequence involves messages that are sent at predetermined intervals (e.g. immediately after opt-in, 30 days after purchase, one year after subscribing etc.). Time-based email sequences are also referred to as ‘autoresponders’.
    • Trigger-based email sequences are sent whenever someone takes an action on your website or within your email sequence (e.g. not logging into the software platform for a week, clicking a link in an email, clicking links in the last three emails etc.)

    You’ll start to see the real power of email sequences when you combine both types.

    Why create email sequences?

    I breathe, sleep and eat digital marketing but I can’t be there every moment of every day, sending targeted emails to people at the exact times they need to see them to drive action. That’s where email sequences come in.

    Email sequences are automated. And when you use both timed and trigger-based emails, messages go out when they’re most likely to have an impact. For example, say I’ve got an abandoned cart email sequence set up. If an online shopper adds a product to their cart but doesn’t purchase, a triggered email series (that I only have to set up once) can follow up with that customer to return and complete the purchase, with no extra energy on my part.

    Email sequences can move people through a journey of not having ever heard of your company, to becoming a customer and (potentially) an enthusiastic brand advocate. Email sequences can deepen the relationships you have with subscribers over time, solely through the content they share.

    And for the record, just about every company can benefit from email sequences. Whether you’re a software company, ecommerce store or info product marketer, and whether you’re using email to build your brand, capture leads or drive sales, there’s a sequence out there that’ll help you achieve your business goals.

    The different types of email sequences

    Let’s break down some of the most common types of email sequences companies use. And while these may not all be applicable to you, you’ll probably need to use several of these to meet the needs of your business.

    Nurture sequence

    What It Is: An email message (or series of messages) designed to help introduce subscribers to your company. These messages may be used to deliver any promised opt-in bonuses (a coupon code or lead magnet, for instance) and should set subscriber expectations on the frequency and content of the messages they’ll receive in the future.

    Examples:

    Digital Marketer shares the following example from Daily Worth, which boasts nearly one million subscribers.

    A second example from Trunk Club shows how multimedia (video, in this case) can be incorporated to help subscribers understand how the business’s unique model works:

    Engagement sequence

    What It Is: An engagement sequence aims to deepen the relationship with your subscriber. Once subscribers have absorbed your nurture messages, engagement sequences can help nudge them to take smaller-scale actions that’ll prime them for future conversion opportunities.

    Examples:

    Janet Choi of Customer.io gives two examples of messages intended to form deeper connections among subscribers (in her post, she describes this as leading them towards ‘Aha moments’).

    Here, Pocket attempts to engage its most active users with messages sent annually to top 1% and 5% readers:

    Netflix is a master of this strategy, offering personalized recommendations and easy CTAs:

    Conversion sequence

    What It Is: Conversion sequences are your ‘big guns’. You’ve nurtured your subscribers and advanced your relationship with smaller-scale engagement suggestions. Now, you’re ready to ask them to take action – usually, to purchase something.

    Example:

    Depending on the ticket value of your conversion action, you may need one message to drive conversions or several. Take the case of Nathan Barry’s pre-launch email sequence that netted $16,000 in 72 hours for one of his app design training products.

    According to Videofruit’s analysis, the sequence involved six messages, spaced out over a 12-day period:

    You can see Videofruit’s full breakdown of the sequence here (including the actual content of Barry’s messages). I highly recommend checking it out – especially if you anticipate using conversion sequences to sell info products.

    Onboarding sequence

    What It Is: You’ve got the customer – now don’t leave them hanging! Onboarding messages ensure your new customers understand how to use the product they’ve just purchased so they can get full use and enjoyment out of it right away. People get frustrated when they can’t figure out the products they’ve purchased and you want your customers to be happy so they’ll make repeat purchases and tell others to buy.

    Most often, you’ll see these sequences used by SaaS companies that need customers to be successfully using the software as quickly as possible (so that they’ll continue paying for it) but also need to incorporate a degree of automation to stay profitable.

    Example:

    To see an onboarding sequence in action, check out Spark Page’s diagram below:

    Don’t look at this infographic in terms of specifics. Use it to understand the psychology behind onboarding email sequences and substitute in key needs your own customers will have that should be addressed in post-purchase-triggered messages.

    Abandoned cart recovery sequence

    What It Is: A would-be buyer has left something in your shopping cart, but left without purchasing. An abandoned cart recovery sequence may help bring them back.

    Examples:

    Here’s a simple example from Fab, courtesy of Shopify:

    The message leverages FOMO by both emphasizing the product is still on sale and by populating the message with an appealing product shot.

    According to Statista, 24% of online shoppers leave without paying because the website crashed, and 15% because the site timed out. Leveraging an abandoned cart sequence won’t just help convert those who are on the fence – it’ll help those who wanted to purchase but couldn’t for technical reasons.

    Here are a few more abandoned cart emails to get you thinking:

    From Chubbie’s Shorts (courtesy Shopify)

    From DoggyLoot (courtesy Shopify)

    From HelloNomad (courtesy Shopify)

    Renewal sequence

    What It Is: Email list subscribers become disengaged for any number of reasons, no matter how many nurturing and engagement sequences you have in place. Maybe their inboxes are flooded or maybe they’re no longer interested in what you’re selling.

    In any case, a renewal sequence (also known as a re-engagement sequence) is your ‘last ditch’ effort to bring them back into the fold. Typically, this is either one message or a sequence of 2-3 messages offering some type of reward for continued engagement.

    Example:

    MyEmma shares two great examples of renewal messages including this one from Boulevard Brewing Co:

    And this message from Kate Spade, which served the dual purpose of re-engaging subscribers and combatting Gmail’s 2013 switch to a filtered inbox:

    As a side note, renewal sequences aren’t just for re-engaging subscribers. If you’re using an email provider that bills based on the number of messages sent, regularly ‘scrubbing’ your list of subscribers that don’t engage keeps your costs down (while also minimizing the potential for negative brand sentiment).

    Event sequence

    What It Is: Like a conversion sequence, an event sequence aims to encourage subscriber action. In this case however, that action is attendance at an event (for instance, a live in-person meetup or an online webinar). Event sequences accomplish several things, including:

    • Informing subscribers about the nature of the event and the benefits of attending
    • Getting subscribers to sign up to take part (ideally, using in-message sign-ups)
    • Reminding subscribers as the event approaches to ensure good attendance
    • Following up after the event to share replays and get feedback

    Event sequences rely on both timed messages (a number of days out from the event, for instance) and trigger-based emails (for example, people who registered to attend the event but didn’t show up).

    Example:

    Here’s a diagram of the webinar messaging campaign Jon Schumacher used to drive a 48% show-up rate for a sales webinar that brought in $13,420:

    Follow up sequence

    What It Is: Follow up sequences are similar to the onboarding sequence described above, but where onboarding messages are intended for new product users, follow up sequences should be used whenever customers complete an action (such as finishing an online course or purchasing a product).

    The goals of your follow up sequence may include (among others):

    • Reinforcing information learned or top-of-mind brand awareness
    • Driving referral or affiliate sales
    • Reiterating sales messaging (for example, extending a post-webinar sales offer)
    • Sharing details on the next event
    • Reminding customers to purchase a product that may have run out

    Example:

    The example below from SmartBug Media would be sent following a webinar with the intention of reinforcing the information learned (here, by sharing the presentation slides) and driving referrals (by requesting that the recipient share the message with others):

    As you’ve probably noticed, several of these sequences would be appropriate for your email list of pre-purchase prospects, existing customers and disengaged subscribers.

    What to look for in your email provider

    Many of you reading this already have an email provider in place; others either don’t have one yet or don’t like the one they’re currently working with.

    In any case, let’s start with the ‘must have’ features you’ll need from your provider:

    The ability to segment based on what people do

    It’s incredibly powerful to be able to send one message to people who have visited your webinar sign-up page and registered, and another to those who landed on the same page but didn’t convert. If you want to be able to trigger messages based on actions, you have to be able to segment those who have taken defined actions in the first place.

    The ability to move users between sequences based on their specific actions

    Imagine you’ve built out your email sequences so that prospects receive the following messages in the following order:

    • 12 nurture emails introducing your company
    • 12 engagement emails intended to deepen your relationship with subscribers
    • 12 conversion emails designed to sell prospects on your software
    • 12 onboarding emails designed to ensure your new customers are using your software

    Now, imagine that after receiving your first engagement message, one of your subscribers goes back to your website and subscribes to your software. You don’t want that subscriber to continue in your nurture sequence because they’ll get a whole bunch of messages pitching something they already bought. Instead, you need a program that will automatically:

    • Tag the user as a paying customer
    • Move them out of your nurture sequence and into the onboarding sequence you designed for customers

    To give you an idea of how these rules are set up in the wild, here’s an example of an automation rule from Verothat would send a message only to VIP customers who haven’t seen it before:

    The ability to score leads based on their engagement

    Say you sell a big-ticket item that requires the involvement of a real, live salesperson to close the deal. While you’ll still want to use email sequences to take prospects from the awareness stage to as close to converting as you can, you should also be able to use data from your email provider to figure out which prospects on your lists are close to pulling the trigger and which ones are barely warm.

    This is called lead scoring, and it’s not something that every email provider offers. Take a look at the diagram below from Aritic to see why I think this feature is so important:

    At every point in this email workflow where the subscriber takes an engagement action, ‘points’ are added to their lead score, according to rules defined by the sequence’s owner. In practice, the company could set a minimum threshold, where X number of points constitutes a hot lead. When subscribers reach that score, the email provider could automatically flag their record for contact by a salesperson. Cool, right?

    Fully customizable templates

    This should go without saying, but you need the ability to fully customize your email message templates. A great library of email templates can be nice, but I’ve found that what each individual provider offers can be very hit or miss.

    If being able to work off predefined templates is important to you, review each provider’s library before subscribing (or, if possible, take advantage of the provider’s free trial to get a feel for the templates available and the ease-of-use of the editing tools). If you know you’ll be working with custom HTML, this may not be a concern.

    Additionally, if there are features you know you’ll need – such as the ability to customize personalization fields in messages – double-check before signing up or shortly after. While nearly all of today’s email providers offer features like these, you’ll want to find out if something’s missing before you build out your sequences – not after.

    The ability to send broadcast messages to all subscribers, subscriber segments, and subscribers not currently in a sequence

    Many of your email marketing needs can be taken care of with automated sequences, but you’ll still have some left over that require the use of broadcast messages. Think of broadcasts as one-time blasts intended to reach all or part of your audience. For instance, you might use broadcasts to:

    • Notify subscribers of a new article or video published on the blog
    • Launch a new product or service
    • Share a company announcement
    • Send a message that relates to a news item and that’s too timely to be part of your evergreen email sequences

    To handle these and other similar needs, you’ll want to sign up with a program that gives you the flexibility to deliver broadcast messages as needed to the customer segments you define, and that lets you send broadcasts to people who aren’t currently in a sequence to avoid disturbing their current process. These sound like simple features, yet not all email providers handle them gracefully.

    The ability to API into Zapier

    Zapier integration lets you integrate email with your CRM, CMS and payment systems (we use it at Web Profits to get our sales CRM, PipeDrive, to integrate with our email provider, Drip). If you can’t API into Zapier, you’ll be at a serious disadvantage.

    Here’s an example of Zapier integrating Wufoo with Mailchimp:

    Choosing your email marketing software provider

    Choosing the right email provider is a decision you shouldn’t take lightly. Why? Because once you set up your email sequences, lead scoring and automation rules, it will be difficult to change providers. And if you do, you’ll lose a lot of the subscriber history from within that email platform.

    With that in mind, here are some of the email software providers I’ve used successfully over the last few years (regardless of the size of your company or what you sell, you can definitely use one of these).

    Mailchimp

    Website:  https://mailchimp.com/
    Pricing: Paid plans starting at $10/month

    MailChimp does offer a free plan, but as the free plan doesn’t allow the creation of automated email sequences, it’s pretty much irrelevant to this article.

    Overall, the program’s paid plans are both simple and effective – until you start getting into some of its more advanced features. The system doesn’t segment easily, and you won’t be able to exclude people already in a sequence from broadcast emails. MailChimp does have a pretty robust support resource library, but expect some extra hunting around if you plan to use everything the system offers.

    Drip

    Website: https://www.drip.co/
    Pricing: Free up to 100 subscribers; paid plans begin at $41/month

    Drip is one of the best email providers out there, in my opinion, because it’s incredibly easy to use, it has all the features I need, and it isn’t too expensive for what it does. It’s owned by Leadpages, so there’s a nice integration there if you use a lot of landing pages, and it also integrates with Pipedrive (the sales CRM we use at Web Profits) via Zapier.

    Vero

    Website: https://www.getvero.com/
    Pricing: Starter plan begins at $99/month for up to 12,500 customers

    Vero is awesome, especially if you’re a product-based entrepreneur who anticipates using a lot of event triggers in your email sequences. The biggest downside, however, is that you’re going to need a developer to integrate it into your CRM. That’s less of a problem if you have a developer on your team; it’s another cost to add if you don’t.

    Infusionsoft

    Website: https://www.infusionsoft.com/
    Pricing: Packages begin at $199/month for up to 2,500 contacts

    Mailchimp, Drip and Vero are email-only solutions; Infusionsoft is a complete suite encompassing email marketing automation and a full CRM system. No matter what industry you’re in, it’s probably got all the features you need, but know that all those options can make this one tricky to set up. It’s a huge application that can take a long time to figure out. Its onboarding support is generally good, but I’ve spent hours digging around, trying to find features that are made much more obvious in other programs.

    Intercom

    Websitehttps://www.intercom.com/
    Pricing: Paid plans as low as $49/month for early-stage companies; $110/month for all others

    Intercom is more than email automation – its platform also encompasses a live chat feature, knowledgebase tool and help desk system. If you’re involved with software, Intercom is one of the best tools on the market, thanks to its ability to send automated emails and in-app messages based on the way users interact with your program.

    As a note, the programs I’ve listed here are able to cover all the email sequence types described above with the exception of one: your abandoned cart recovery sequences. For those, you’ll need to work with the tools made available by your shopping cart (although, ideally, your solution should also include all the features outlined above so it doesn’t overlap).

    Here’s how some of the biggest ecommerce shopping carts handle abandoned cart recovery:

    What should your emails look like

    No matter which email provider you choose, you’ll likely find a library of templates at your disposal to use in your messages. Use caution, however, when selecting your design, as there are certain standards and expectations you’ll want to meet, depending on the industry you’re in.

    If you’re in ecommerce for instance, your messages need to:

    • Be highly designed
    • Match the look and feel of your website
    • Show off your product effectively

    Here’s an example from Lomography that hits all these points:

    Image Source: Mailbakery

    On the other hand, if you’re a software company or service provider, you’ll likely do better with messages that seem as if they’re coming directly from a person at your business (even though they’re actually part of your automated sequences) as in the following example:

    Image Source: Hubspot

    A couple notes on email design:

    • If you’re an ecommerce seller and you don’t have a designer on your team who can handle creating the kind of message pictured above, hire it out. Don’t skimp – spend the money to create the type of emails your customers are expecting to receive.
    • Not sure what type of emails you should be sending? Subscribe to a few of your competitors’ lists and watch how they handle their email sequences.
    • Don’t forget to test. The recommendations I made above are broad. You may find that your ecommerce subscribers respond best to plain-text messages, or that your software customers like seeing highly-designed emails. You won’t know for sure until you test your approach.

    How to write a great email sequence

    You’ve got your email provider. You know what different types of email sequences look like. You even know what your messages should look like. Now what on earth do you put in all those messages you’re supposed to be sending?

    Writing emails – just like writing any other type of web copy – is something that’s part art, part science. Yes, you need to be creative and engaging. However, you also need to follow a set of guidelines marketers have discovered over the years to ensure that the content of your messages connects with the people reading them.

    Use evergreen content

    An email sequence is something you want to be able to set up once and run forever (or for a very long time, at least).

    So, imagine that you get the idea to put a message like, ‘The Top 10 Spring Style Trends for 2017’ into a nurturing or engagement sequence. If you run a clothing or accessory company, that kind of information could be incredibly useful for your subscribers… for now.

    Eventually, the message is going to ‘expire’. If you don’t remove it from your sequence, it’s going to be delivered to subscribers during different seasons and different years – and your readers are going to notice.

    Instead, focus on creating content that isn’t tied to a particular time or a recent news story. If you need to do something timely, send it in a broadcast. With email sequences, stick to time-agnostic, evergreen messages to save yourself the headache of jumping in and out of sequences to remove outdated emails.

    Personalize whenever possible

    Data from Experian suggests that personalized emails deliver 6x higher conversion rates, even though 70% of companies fail to use them.

    Nearly all email providers offer personalization features, though the extent of the fields you’ll be able to customize depends on your platform and the types of data you’ve collected from your subscribers. The following are a few of the shortcodes used by Drip to personalize its messages:

    As mentioned in the image, shortcodes like these can be inserted into email message templates to pull information from the recipient’s record. While the template might read “{{ subscriber.email }}”, the message, when sent, would read the subscriber’s actual email address.

    Beyond inserting the recipient’s first name into the message, these personalized shortcodes can be used in much more robust ways. Using Drip, for example, you can:

    • Use personalization tags to add urgency by setting ‘deadlines’ for specific actions with custom date filters (even if no hard deadline actually exists)

    • Customize your CTAs based on customer tags

    • Tailor your message’s focus to different groups with customer tags

    A word of caution on personalization… don’t let your emails read like they’re coming from a used car salesman. We’ve all opened up messages that start out “Dear FIRST NAME” or “Hi Johnny – Johnny, can I ask you a question?” Think of personalization as more of a strategic opportunity than simple customizations.

    Plan your sequence goals before creating content

    Two things to note when creating email sequences:

    • The type of content you should create will be different based on what you’re selling and who you’re trying to reach
    • The length and structure of your email sequences will vary based on these same factors

    What that means, in practice, is that you need to understand what specific outcomes you’re trying to achieve and what your industry’s best practices are for achieving them.

    If you sell software, for example, you may wind up sending significantly more onboarding or follow-up sequences than an ecommerce store, that might focus more on engagement messages (especially those sending coupon codes or product announcements) and abandoned cart recovery sequences.

    If you’re trying to capture leads or build brand awareness, your nurturing and engagement sequences may be very short – you may not even need a conversion sequence. On the other hand, if you’re selling an expensive info product, you’ll likely want to invest much more in crafting an exceptional conversion sequence.

    The bottom line on email creation is this: test, test and test some more.

    Watch the opens and clicks each message in your sequence gets, and see where subscribers are getting stuck. Digital Marketer has an email marketing training program called ‘The Machine’ that’ll help you figure out how to handle leaky email sequences or subscribers who fail to progress, but it really all comes down to testing and tracking.

    Be laser-focused on finding out what works for your subscribers and ruthless about cutting out anything that doesn’t move them forward.

    Taking your email sequences to the next level

    If you’re starting from scratch, use the instructions above to put at least one of the email sequences described here into place.

    If, on the other hand, you’re comfortable with basic email sequence automation and ready to take your messaging to the next level, consider the following suggestions:

    Combine multiple sequences

    In an ideal world, your subscribers won’t just enter a single email sequence (or even a string of multiple sequences structured sequentially) and then exit. Instead, they’ll be woven seamlessly through multiple sequences in order to both deepen and broaden their engagement with your brand.

    As an example, suppose you’ve followed Brian Dean’s advice and created multiple ‘content upgrade’ lead magnets to drive email opt-ins. You might build an email sequence for audience members who request one of your upgrades that includes nurturing, engagement and maybe even conversion messages.

    Once your subscriber has run through this series, you don’t want to leave them inactive. Instead, why not trigger a message introducing them to another one of your content upgrades? They’ll get helpful information for free (thanks in part to the new email sequence they’ll be added to if they accept your offer) and you’ll get a subscriber who continues to be engaged by your brand.

    Creating systems like these requires multiple sequences to be running side-by-side, as well as a complex system of rules that moves subscribers between sequences as needed, based on tags and other triggers.

    Here’s a (barely legible, I know) look at how multiple sequences could operate simultaneously, courtesy of Gen Y Medium:

    My advice to you is this: if you want to create multiple email sequences, start slow. Create a core sequence, then add separate series individually so that you can test for triggering errors before adding even more to the mix.

    Combine website and email usage

    This is another fun one that’s especially relevant to the work I’m doing with Web Profits right now.

    Earlier in this article, I talked about how important lead scoring can be when you’re working with big-ticket, long-sales-cycle products or services (like our agency’s marketing contracts). And while scoring activities within email sequences helps us better understand when certain prospects are about to convert, we can make our scoring capabilities even more powerful by adding website usage into the mix.

    Imagine that, in addition to knowing which prospects opened specific emails, we could also determine which pages they visited on our website and set scoring rules based on all these engagements together.

    For example, we could trigger an event whenever a prospect visited a page where we promoted a case study, moving them from a nurture sequence to a conversion sequence.

    Depending on the complexity of the systems you’re hoping to implement, you may also need a developer to make the necessary integrations with your CRM or help you place your tracking cookies.

    Integrating sequences with a sales team

    Finally, to really amp up the power of your email sequences, bring a sales team into the process.

    For instance, at Web Profits, we use the Pipedrive CRM with the Drip email provider. What we’re able to do, thanks to Zapier, is start and stop email sequences based on the way our sales people move prospects back and forth between Pipedrive stages.

    If they have a call with a prospect and move them to a ‘proposal’ stage, we can start an email sequence designed to support them through this process. If, on the other hand, they are moved to the ‘lost’ stage, we can start an email sequence designed to stay in touch with them over the next year and bring them back in when their contract might expire.

    Basically, with this type of integration, marketing and sales can work together – each doing what they do best. Marketing can plan campaigns, execute them within the email provider’s platform and measure the results of different sequences. Sales can then take over the best leads, ultimately doing more for your conversion rates than any number of messages you can write.

    We’ve covered a lot of ground here, and if you’re new to email sequences, start with a nurture sequence and then build on it from there. And if there are any questions I can answer, leave me a note in the comments below, and I’ll do my best to help.

  4. Using Verified Emails to reduce Customer Churn Rate

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    Using verified emails to reduce customer churn rate

     

    Did you know that when you use verified emails for your email marketing campaigns, you can drastically reduce your customer churn rate?

     

    Churn represents your most strongest arch rival. Between retaining existing customers and acquiring new ones, the former is lot less costly. Why would you want to exhaust your resources in just acquiring new ones and paying no heed to ‘retaining’ your existing customers? That sounds unfair to your business!

    What is Customer Churn Rate?

     

    Customer churn rate refers to the number of customers lost during a specific time span. Many assume it is about acquiring new customers, but sadly, it is just the opposite of that.

    How do I calculate customer churn rate?

     

    It is not a complicated formula. Rather the most straightforward way to calculate it is:

    (Total no. of customers who left / Total no. of customers in the starting) x 100.

     

    For instance, if you had 300 customers in the starting of the quarter, and 9 customers left by the end of that quarter, your customer churn rate for that quarter is :

     

    (9/300) x 100 = 3%

     

    Calculating customer churn rate in percentage is the most simplest way to do this. However, if you want, you can also calculate it based on the recurring loss value for your business or opt to calculate by the number of customers lost.

     

    This calculate pattern works best for a B2B business. However, for an eCommerce brand (which is a B2C business), calculate customer churn rate can be tricky. This is because the buying cycle in a B2C business is not typically long as compared to that of a B2B brand. Many customers make repeated purchases within one quarter. Hence, calculating a fixed percentage can be dicey. However, one possible way to figure out churn rate is by marking those customers as ‘churned’ who did not make a single purchase within that particular quarter.

     

    Till now, calculating customer churn rate looks simple. However, it does have its own set of challenges.

     

    Challenge: Many marketers end up mixing revenue churn rate with customer churn rate. They are DIFFERENT. Let’s see why/how.

     

    Suppose company ABC has two product lines – basic and premium. This company has about 5,000 customers who pay $100/month each for the basic membership. Thus, the total value comes to:

     

    5,000 X $100 – $5,00,000 MRR

     

    Similarly, about 200 customers are signed up with the premium membership and pays $250/month each. The total value here is:

     

    200 x $250 = $50,000 MRR

     

    Putting all the values together, company ABC has 5,200 customers and total value of $5,50,000 MRR.

     

    Let’s say about 50 basic and 20 premium customers churn in one month’s time. The customer churn rate becomes:

     

    {(50+20)/5200} x 100 = 1.35%

     

    Revenue churn rate becomes:

     

    [({50 x $100} + {20 x $250})/ 5,50,000] x 100 = 1.82%

     

    As you can now see, the values are different. Revenue churn rate and customer churn rate can never be equal is this case because there are two kinds of memberships with different values. This discrepancy will continue to increase as a company keeps introducing more pricing plans.

     

    To make things more transparent:

     

    Revenue Churn Rate: helps in analysing the overall brand performance and the revenue status.

     

    Customer Churn Rate: helps in retaining existing customers and re-engage with them.

     

    Factors that cause increase in customer churn rate

     

    You are already familiar with the famous saying that 20 percent of your existing customers contribute to 80 percent of your total revenue. This makes it more clear why high customer churn rate is a nightmare for any company. There are various factors that contribute to increase in customer churn rate.

     

    If you are game for numbers, here are few statistics on factors contributing to increase in customer churn rate (by Preact Poll):

     

    • 23% increase due to poor onboarding
    • 20% increase due to underperforming product

    Some other notes reasons are:

     

    • Misleading information that causes your customers to get disappointed. When you are not giving information that you promised to deliver when they signed up or subscribed, you are turning them off step by step.
    • High subscription costs can be another major turn off for your customers. If you are charging your customers more than the industry standards, you are almost handing over a sign to “leave and use other products”. Believe it or not, there is so much competition already. If your customers are leaving your product due to high price, they are also no-way coming back.
    • Lack of customer engagement is another crucial factor. If you take your customers to be granted and stop engaging them, even they will get bored with your product. Soon enough, you will be receiving ample ‘cancellation’ requests because your customers found nothing interesting to put up with you.
    • Failed payment gateways can instantly spike up your churn rate. Let’ say you have great pricing plans and compact features to offer. Your customers gets delighted and choose to upgrade to your paid plans. While everything sounds great and they are all set to onboard, they start facing repeated payment failures. They will attempt for one or two times, and then they will take a detour. No one wants to make transactions in such situations!

     

    The biggest mistake any brand can make is to give your competitors scope to poach your own customers with insightful information. What you should be doing, is done by your competitors. And before you know, your customer churn rate has already hit the sky. Before your customers start even remotely considering your competitors, it’s time to take actions. Did you know you could bring down your customer churn rate with emails? Yes, you read it right.

     

    Using verified emails to reduce customer churn rate

     

    BareMetrics, a subscription insights and analytics tool, had penned down 17 emails that they sent to their customers to reduce their churn rate. It not only increased their engagement but also spiked up their revenue. They had an onboarding email series spread across 14 days including follow up emails and in-app interactions.

     

    Emails are the most preferred communication channel for any and every business. Over the time, emails have become highly personalized and instil a one-to-one relationship building. Your emails not just speak for your brand, but also serves to engage your customers with relevant content.

     

    Before you start launching email campaigns or worry about segmentation, you must be sure that you have verified email lists. If your email list has dormant emails or spam email IDs, then that can hurt your email reputation in the long run. If you don’t know where to begin with, you can start with Find That Email where analytics is put into action to deliver verified emails only.

     

    Step 1: Create a clean email list for your email campaigns to show results.

    Using emails to reduce churn rate

    Now that you have a clean email list, here are some email campaigns that can help in reducing churn rate.

    Personalized emails for better relationship building

     

    You have read this multiple times about sending personalized emails to establish a relationship with your customers.

     

    Groove, a saas startup was experiencing customer churn rate of 4.5% consistently. Despite having a steady inflow of customers, their customer churn rate was not coming down. That’s when Groove decided to segment their users into a group comprising of those whose first email session was less than 2 minutes. To this group, Groove sent this email.

    This helped. More than 40% users who completed the process stuck with Groove for about 30 days.

     

    This brings us to the second to-do to reduce customer churn rate.

    Segment your customers properly

     

    If Groove did not segment their customers so minutely, they wouldn’t have seen such starking results. To keep your customers engaged and glued to your brand, you need to implement behaviour-based dynamic segmentation. Based on how your customers are behaving, their demographics and firmographics, and their buyer’s stage, you must have them grouped. Only then can you design relevant and targeted emails that will not let your customers get disappointed.

     

    You can send educational content to keep your customers engaged. For instance, those customers who are still exploring your product or are yet to upgrade to a paid plan, you can send them more educational content to keep them glued to your brand. For instance, this email from LeadFuze:

     

    LeadFuze quickly gives a handy resource urging you to engage with them ASAP.

    Reminder emails and re-engagement emails

     

    When you take the extra effort to remind your customers about an account expiry prior to the expiry date, you show a genuine concern for your customers. Your customers want to be attended and taken care of (not literally). Check this email from Dollar Shave Club. This email will hit your inbox if you skip filling up your credit card information while signing up. The subject line, the content and the image- all look enticing and promising; good enough to trigger an engagement.

     

    Feedback emails

     

    Asking for feedback is another genuine way to get your customers to work! This email from Groove does the trick:

     

    1. It urges for feedback incase something went wrong
    2. The links helps in tracking the customer behaviour and in turn trigger more personalised emails.

     

    You can say, an automated email workflow with behavioural triggers is already created and launched.

    If you have used Dropbox, you are aware of their ‘refer to a friend and get more storage’ technique. Dropbox had 4 million users in 15 months after implementing this referral program.

    When you offer something valuable to your customers and ask them to do something to avail that offer, in most cases your majority customers will do that. It is more like playing mind games.

     

    You can use emails to

     

    • Announce new updates
    • Congratulate on achieving a milestone (however small that is)
    • Say thank you for choosing your brand and being associated for so long
    • Wishing on special occasions and offering exclusive offers
    • Knowing why your customers left

     

    There are two major takeaways

     

    • Use only verified emails. Using spam emails can hurt your email reputation.

     

    • Send personalized and targeted emails only. Your customers expect relevant emails from you.

     

    Did you use emails to reduce your customer churn rate? What is your email story? Do you agree that emails can help in reducing customer churn rates? Share your views and opinions. After all, it’s good to keep learning more.  

     

    Author: Ankit Prakash

    Bio: Ankit is a technology entrepreneur at Aritic – full stack automation software platform for digital business at Aritic with Marketing Automation, sales CRM, Transactional Mail and Desk.

    Ankit also spends a majority of his time reviewing various marketing tools and platforms on his marketing blog- Sprout24. Follow Ankit on Twitter at @ankitpr89

  5. Does Your Marketing Team Need A Business Communication Tool?

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    Introduction

    In the world of high competition, quick and seamless communication within a marketing team is a key for success. But frankly speaking, miscommunication isn’t always easy to spot because it has become our good old habit. Nevertheless, knowing the most common signs of poor communication will help you decide if a team messenger can be useful for your marketing crowd.

     

    You definitely need to adopt a business communication tool if…

    …you receive a reply to an ASAP request during a day. Or during a week.

     

    Your marketing team probably wants to achieve more in less time. But failing to communicate as quick as flash dramatically decreases an ability to be productive and reliable. Even a single person who doesn’t provide they opinion or assistance in time, turns down the overall team performance. And the things go downhill from there if your team is distributed or has outsourced freelancers.

     

    Just try and count how much time per day you are simply waiting for a colleague’s response via email and constantly reloading the browser to check the mailbox. At the same moment deadlines are coming up. Your stress level is increasing. The clients are getting annoyed. Your superb creative marketing ideas are becoming outdated.

     

    Therefore, prompt and seamless communication between teammates is crucial when it comes to marketing efficiency, and directly influences a company’s bottom line.

    …you are getting lost in a numerous marketing apps switching between them constantly.

     

    There is no doubt that your marketing team uses multiple tools for finding influencers, generating content ideas, capturing leads, managing social media accounts, automating emails, analyzing traffic, optimizing sites and many more. Some researchers give the whooping stats: for instance, the average enterprise uses 91 marketing cloud services. Oh my!

     

    To handle all these tools effectively and never miss a thing, business communication tools offer the ability to integrate with third-party platforms. In other words, they allow you to arrange marketing processes within a centralized hub, eliminating the usage of numerous apps.

     

    Want to schedule a marketing team meeting? You can do it right in a team chat! Need to be aware of new leads? No problem, notifications will pop up as soon as a prospect is acquired.

    And the list goes on and on.

     

    To sum up this point, one of the major advantages of business communication tools is their ability to connect not just your teammates, but all marketing tools you are using as well.

    …you are failing to remember remote teammates’ faces.

    There is no denying that meetings are an irreplaceable part of company’s life. However, it’s often hard to streamline face-to-face communication especially when your marketing team is spread across the world.

     

    Luckily, the majority of business communication tools has built-in video and audio conferencing features, so you won’t have to use good old Skype or its alternatives in order to hold an online meeting. Next time you need to get feedback or input from the remote teammates, just click a button—and viola!—you are in the virtual meeting room with all your colleagues.

    …you start crying when you need to find a spreadsheet that has been shared four months ago.

     

    Tons of documents surround every project workflow. You send and receive an ocean of spreadsheets, text files and important notes. And if your communication process isn’t streamlined, all crucial assets are wandering between endless email threads, unsearchable Skype message history, WhatsApp dialogues and wherever else. As a consequence, every time you need a certain document, you simply throw your working time to the wind searching for it desperately.

     

    Business communication tools make it dead simple to find the file that your teammate John uploaded 2 months ago. Moreover, this file is available anywhere because most of team messengers have both mobile and desktop versions.

    …buddies from the sales (HR, development, support, etc.) department just don’t understand!

     

    Your company is likely to have several departments. To decide if your marketing team need a business messenger, remember how prompt and seamless the communication between the departments is. You might start from the following questions:

     

    1. Is shouting the only way of exchanging information within the company?
    2. Are you satisfied with the level of communication with people from other departments? If you aren’t, chances are they feel the same.
    3. Are you getting a little bit frustrated when there is a need to collaborate with another department?
    4. Have you ever missed deadlines because of poor interdepartmental communication? For example, when designers haven’t sent you the graphic assets in time, or once you have set unrealistic timing for this task and so on.

     

    Does anything ring a bell? If it does, stop being on the fence about adopting a team messenger. Alternatively, miscommunication between departments can result in double trouble—mix-up disorganization between the marketing and sales teams. If you fail to collaborate with each other, all your disconnected efforts (no matter how laborious they are) will be wasted.

     

    For this reason, fostering productive communication within all departments of your company helps your business grow exponentially. And it isn’t about sharing every last detail of how you market the brand. It’s about continuously keeping teams in the loop.

    …you and yourself are always the only participants in discussions and brainstorming.

     

    Much has been said and written about the importance of collaboration for the business growth. Nevertheless, very few companies create a space for teamwork to make sure it actually happens. The most common symptoms of poor collaboration within a company are lack of creative ideas, misaligned goals and disengaged employees who behave more like ‘collabohaters’.

     

    Business communication tools change the way teams communicate and collaborate. Their user-friendly and feature-rich ecosystem allows to have access to a team workflow from any place at any time and contribute to company success. The most measurable benefits your company will experience are finishing tasks faster and meeting deadlines more efficiently.

    Does your marketing team face any of the above-mentioned workplace miscommunication issues?

    If the answer is ‘yes’, here comes the need to choose a business messenger for your team to adopt. Luckily, there is a number of communication tools out there (Slack and its alternatives, Chanty, Flock, Ryver and others) for your marketing team to adopt. The choice depends on individual characteristics of your organization: the size, budget, company culture, business goals, etc.

     

    Ultimately, a great marketing team isn’t only about gaining leads and managing promotions. It’s more about streamlined and efficient processes, including communication. For marketing teams looking to embrace the future of productive collaboration, there’s no better time than now to put in place a business communication tool.

     

  6. Marketers Toolkit 2018

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    As a marketer, you are always looking for ways that will give your company a competitive edge.  You want to develop strategies that will help you hit your monthly quotas. You want to design a campaign that resonates with your audience.

    But, all these marketing feats require your marketing awareness, and most importantly, the blessings of technology.

    You will need to have the right tools that will help you successfully plan, design, monitor and execute your marketing campaigns. However, with the sea of tools out there and a ton more that are coming up every day, it’s easy to get confused. In fact, even experienced marketers are not immune to the “Oh, it’s tough to make a choice” onslaught.

    So we decided to make it easy for you.

    Here are some of most powerful tools you will need in your marketing arsenal for 2018 (in no particular order).

    SalesWings

    If you are looking for an efficient and smarter way to track and identify sales-ready leads from your website, this is the tool for you. SalesWings is a fully automated sales tool that you can use for your predictive lead scoring of your sales leads activity. The tool easily tracks your web visitors and sends you ‘just-what-you-needed’ real-time notifications for immediate action.

     

    Why is it important?  The tool tracks every lead for you, helping your team of marketers to qualify every lead so they can send the sales-ready prospect to the sales team. SalesWings is particularly ideal for B2B and B2C marketing and works best for small marketing teams that want to fast track their sales monitoring and follow-up process.

     

    Smartlook

     

    The smart marketer in you doesn’t just want to see statistics of web visitors. He seriously wants to know what is happening. Smartlook lets you look at your website through the eyes of your customer. How does the tool achieve that? Smartlook records the screens of real users on your website. So at the end of the day, you can easily see the pages your customers visited, the videos they watched, what they liked, which CTA is doing best, and the time they spend on each page. As a result, you will be able to tell precisely what convinced your customers to make a purchase, why they left the site and probably give you pointers on what to improve on the site

     

    SalesHandy

    If you don’t want to run a blind email marketing campaign, this is the perfect tool for you.  SalesHandy’s mail-merge and automated follow up features allows to you to send personalized emails and track the activities of the recipients and the success of your marketing campaigns.

     

    Moreover, you will get immediate notifications once the recipient opens the email. The tool also lets you track link opens and the exact slide of your document where they are spending the most time on. SalesHandy also allows you to create trackable email templates making it easy for your sales team to speed up the sales process. SalesHandy is an ideal tool for small and medium-sized businesses.

    YouTube 

    Traditionally, YouTube was known as home to silly home-based videos. However, YouTube is increasingly transforming into as a search engine and a content generating machine.

     

    Every marketer by now knows that videos are the next big thing and Youtube is where this big thing will be hosted. You can easily upload and share videos and communicate with your subscribers. Today, you can simply start by updating a status with a photo and easily connect with your video-obsessed audience. It is one of the fast growing social media platform. And every marketer will have to think bigger when it comes to this platform – it will no longer be your usual video collection zone.

     

    Adobe Spark

    To stand out from the noise on the web these days, you will need to create superior content. That is the gap Adobe Spark suite of tools is seeking to fill in. This suite of tools that contains three mobile and web-based apps – Spark video, Spark Post and Spark Page makes the process of creating stunning, eye-catching graphics, web pages and videos extremely easy and immersive. Besides, the tool will also help you reduce the time it takes to write an e-book, emails, and blog posts, designing logos or creating videos for your website.  Why is it winning the heart of many marketers? Whether you are a newbie or an experienced marketer, the tool allows you to ultimately generate content online in a variety of themes (even if you have no idea what video editing is).

     

    Adroll

    Are you considering investing in PPC ad campaigns as one of your marketing strategies? It may be a bit of hassle for you to manage all these on different PPC platforms – Bing, Twitter, LinkedIn, and Google. Adroll, however, puts all of the PPC campaigns you’re running in one place. That way you can easily create, automate and manage your campaigns across all the PPC networks. Most importantly, it lets you view all your reports on one page, making it a perfect tool for both, newbies and experts network marketers.

    FindThat Email

    If you are in email marketing, you probably know how hard it is to find emails these days.  Afraid of having to contend with a barrage of emails (and spam), most website owners and critical decisions makers are hiding their email from gnaws of crawlers. That’s why you need an intelligent tool that uses smart algorithms and analytics to fish out emails to use in your campaign. FindThat.Email allows you to find those important emails at a lighting speed.

    Not only that, FindThat.Email does everything that an email finding tool does and much more. This tool can not only find emails but verify them as well. This can help stay clear the spamming path. Moreover, FindThat.Email can find and verify emails in bulk as well. Hence, it is rightfully called as the yellow pages of email.

     

    The best part? Their chrome extension. You can reveal anyone’s email address with just one click and can save prospects lists as well which you can use if further for reaching out.

    Slack

    Team collaboration is the fire that keeps your business going. If you can’t communicate to your colleagues or your team on time, what happens? Wouldn’t that be pretty frustrating?  And if you are a marketer, it is crucial for you to communicate with team members and not only marketing team. Marketing is something which is widespread and requires communication with many teams like designing, customer success and sales.

    Thanks to Slack, the messaging app lets you quickly message your team members faster without the hassle of having to send an email. What’s more? Above all, Slack easily integrates with your day to day tools like Gmail, Trello, bringing your marketing experience to one place.

    Buffer

    Social media platforms are revolutionizing the way brands interact with consumers. If you want to rise above the noise, you have to take advantage of technology to implement an effortless way of managing your social media accounts and at the same time keeping your audience engaged. Buffer, one of the best social media automation tool, is designed to help you save time, build an audience and share information effortlessly over social media platforms at your own time.

    The good thing about the platform? It offers powerful analytics tool that offers actionable insights about the customer’s behaviour. You get to know the number of people who clicked, shared, commented on your posts. Buffer is also a powerful tool for content curators, allowing you to curate and post the links of the curated content on your preferred social networks at scheduled times. Similarly, you can also set up a schedule in Buffer for sharing content – video, blogs or even memes –  on various social networks at the predefined times.

    Trello

    Trello is a project management and content marketing tool used by millions of businesses around the world. Featuring an intuitive, easy-to-understand interface makes it a powerful go-to content tool for every content marketer. Trello will help you streamline your content marketing strategy besides putting everything in one easy to find place. What’s more? The tool allows quick and reliable communication with your team, enables you to easily track your progress, and generally keep things updated.  And, did I say it’s completely free for use?

    SEMrush

    If you are looking to take your marketing campaigns to the next level, this is one of the tools you should not miss in your marketing toolkit for 2018. You want to perform keyword research, complete SEO audit or simply check for backlinks? Are you looking for a tool that provides you with powerful analytics that gives you powerful insights into the customer’s behavior and how other websites are doing? Are you looking for a tool that provides easy to understand social analytics for your Twitter, Facebook, Instagram, Google+ Youtube and LinkedIn?  If yes, then SEMrush is the tool for you.

    Over to you:

    If you want to beat your competition, you have to find a smart way of making your voice heard. One of the surest ways to achieving that is by taking advantage of technology. However, finding a perfect marketing toolkit that will give a push to your marketing efforts, making work easier with detailed analytics.The above tools will help you turbo-charge your marketing campaign and make you stay ahead of the competition.

     

  7. Why email finders are the key to SEO and outreach success

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    This is a guestpost by AppInstitute

     

    In today’s highly competitive SEO world, outreach can be the difference between your website ranking on the first page of search results and the second (and that makes a significant difference!). But going about outreach in the right way can be tricky. Luckily, the process is made a whole load easier by the likes of Find That Email. Knowing who to email and getting their contact details makes up a big part of a successful outreach campaign.

    What is outreach?

    For those who aren’t yet aware, an outreach campaign involves you contacting other relevant websites to offer blogs, product reviews, interviews and other resources, in return for the site linking to yours. Having reputable websites link to your website can greatly improve your organic SEO ranking and also expose your brand to a wider audience.

    When Google crawls through the web, it identifies links as well as pages. The Internet is a vast place, so Google will use different links to help it classify and rank websites. Through sophisticated link analysis, Google can determine the relationship between different websites and build up a picture of a whole website ecosystem of interlinking pages and related companies.

    To make the most of this ecosystem, you need to make sure your website is linked to others in your industry. That doesn’t just have to be partner organisations, it can include online publications, blogs, and websites that link to your competitors. It can also include sites that have broken links or outdated content which you can offer to fix for them with one of your own resources. To find these websites, you can use a tool like AHrefs to check your competitors’ backlinks and see if you can also be linked by the same websites. It also gives you a host of other valuable SEO metrics, including keywords your competitors are also using.

    How email finders help with outreach

    Once you’ve identified some targets for outreach, however, getting hold of their emails can be a bit of a mission. This is where Find That Email comes in handy.

    Using Find That Email, you can take your list of outreach prospects and discover relevant email addresses for the people you wish to contact. You can then keep this in a list to send out targeted mass emails.

    Make your outreach relevant

    Just a note of caution here, too often our inboxes are littered with spammy and irrelevant emails. You want your outreach campaign to be a roaring success, which means you shouldn’t take a scattergun approach to emailing prospects. It’s worth investing time in creating separate lists for different categories of website. If you’re a digital marketing company, you might want to have a list for websites that are specifically to do with social media, and another for ones which have blogs and articles about email marketing campaigns.

    This allows you to send an email saying something along the lines of “I saw you linked to website X on your webpage Y. Perhaps you’d be interested in our article Z?”

    Additionally, you could create lists that are specific to each article or blog that you wish to promote.

    Save time with an email finder

    Using an email finder like Find That Email can drastically shorten the amount of time you have to spend emailing contacts. Often, if you were to manually search for email addresses, you’d have to trawl through loads of web pages to find the right person – that’s if you manage to find the right address at all.

    Make sure your emails are accurate

    If you do already have a list built up of potential contacts, you can also double-check them using Find Your Email and then merge them with any other contacts you discover using the tool. Over time, you’ll build up a pretty enviable list of contacts for outreach! Keeping your list up-to-date will mean that you can use it over and over again for future articles. Luckily, Find That Email can also help with this, by regularly updating its database with current emails and removing broken ones.

    Social media also helps your SEO

    Another added bonus to running an outreach campaign is that your article may be shared via another company’s social media. This expands your brand awareness beyond your own followers and those that visit your website. It can also help your brand gain credibility and a good reputation if the company that shares your article is particularly well known. It’s been said that social signals (the interaction and sharing of content on social media sites) is somewhat used by Google as an SEO ranking factor as well.

    Outreach requires some effort

    A successful outreach campaign is built on more than just numbers. Yes, you can try to email as many people as possible and hope that a few react positively. However, it is far more effective to make sure that you’ve done your research and you’ve made the effort to research a website and what it’s all about.

    Outreach can take a while, but it is made significantly faster thanks to tools like Find That Email. Like anything worthwhile, it can involve a bit of initial set-up. You’ll want to make sure that you create lists for whatever topic or article that you’d like to push. You should also create an email that can hook readers right from the get-go. Explain to them why your article, blog or product is worth them linking to. Imagine your email like a sales pitch, but instead of actually selling your product or service, you’re promoting your website and credibility alongside it.

    There’s nothing more frustrating than carefully crafting an email only for it to bounce back because you have the wrong email address. Thankfully, Find That Email can verify your current email addresses and constantly updates ones on its system so this should be a rare occurrence for you. When you begin an outreach campaign, it’s worth investing in an email finder like Find That Email to save you a lot of time and hassle. That way, you can focus your time and efforts on reaching out to the right people and not on researching email addresses.

     

  8. An alternative to Any Mail Finder – Use Find That Email

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    If you have been considering making a switch from Any Mail Finder, here is an alternative, let us propose Find That Email. We have gathered some information by digging deeper into some of their various attributes that can help you zero in on the option which best works for you. We have pitted AnyMail finder and Find That Email against each other and have attempted to go list out the pros and cons of each service, keeping aside any personal bias, so that you can form an unbiased opinion of your own.  

     

    All things considered, it seems like Any Mail Finder and Find That Email are similar in their offerings. But there are a few items which changes things up.

     

    Any Mail Finder Vs Find That Email. 

     

    Features

     

    Free Credits

     

    • Any Mail Finder : The free plan entails 20 Search Credits. 
    • Find That Email : The free plan allows 50 credits a month.

     

    Credit Cards

     

    • Any Mail Finder : Credit card is a mandatory requirement to even sign-up.
    • Find That Email :  No credit card required to use the free plan.

     

    Accuracy 

     

    • Any Mail Finder : Any Mail Finder claims an accuracy of 97% with their technique. But according to their website, they send a test mail to the server to verify the existence of the mailbox. What does this mean? This means, they ping the server and if they get a positive response, they assume the email address exists. But this is an inaccurate methodology because of the existence of catch-all servers. Catch All servers are basically servers that accept any email sent to any email address in their mailbox. So you could send an email to blahblahxyz12blah@emailaccount.com and the mail would still go through. But does this mean, the email exists? No. So this is mostly guesswork from Any Mail Finder. 
    • Find That Email : Find That Email’s process is robust. We use third party databases and harvest our own data. Our algorithms go through various datasets and make sure to crosscheck at least a minimum of two sources before an email address is generated.

    In a test conducted by Ahrefs among top email finding tools, Find That Email ranked first with an accuracy of 92%.

     

    Why is accuracy important? 

    Accuracy is super important. When you get bad emails and don’t know that they are bad you spend considerable time in creating personalized emails that is of no use. You also have to face the wrath of email providers who mark your domain for spam because of the number of bounces you have.

     

     

    Plans 

    • Any Mail Finder : Any Mail Finder has only the Find Email feature.
    • Find That Email : Find That Email makes it easy for entire teams to succeed with email marketing. Apart from finding emails, one can also verify emails and remove bad emails which affect sender reputation.

     

    Other Find That Email Features

     

    Numero Uno Customer Service

    We take customer support extremely seriously and we understand our users cannot be kept waiting while they are prospecting. So we focus on speed and addressing the concern immediately. Considering, we are a small team, our communication between support and tech is direct.

     

     

     

     

     

     

     

    Money Back Guarantee

     

    We genuinely care about our customers and are 100 percent dedicated to serving them well. Hence we offer a no-nonsense, no-questions-asked 14 days money back guarantee to our new subscribers if they aren’t satisfied with our service for any reason.

     

    Upgrades Based on Suggestions

    We take feedback very seriously and have added changes to our tool, with suggestions from our customers.

     

     

     

     

    Ready to give Find That Email a go?

     

    We hope this comparison guide was useful to you.

    Making the switch is easy; you can get your whole team set up on Find That Email in just a few minutes. Sign up here.

     

  9. Find That Email Helps Reactful grow their business- Case Study!

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    This is an interview with the Reactful Team

     

    About ReactfulReactful is quite a powerful yet simple technology ensuring you can program your digital fronts to sense visitor intent and react in real time and helps in engaging & converting Real-Time. We equip you with proprietary technology that boosts your site in seconds, allowing you to automatically understand real-time visitor intent and react accordingly.We use machine learning and AI to find those viewers who visited your website.

     

    Were you using a Tool Prior To Find That Email? We were using a similar tool for finding emails which did its job a less accurately. But that’s not something we wanted. We expected something more, the accuracy of the results while finding emails is much better with Find That Email.   

     

    How do you use Find That Email? Specifically, the products you use: We use Find That Email to find our target audience’s email addresses. We use the Bulk Find option by uploading an Excel sheet and also using the Linkedin Chrome Extension.

     

    How has Find That Email benefited you? Find That Email has helped us get high-quality email addresses of very targeted people quickly with the chrome extension. It also ensures we don’t have to worry about bounce rates.  

     

    What is the strategy that you use, when you reach out to potential companies? The tried and tested strategy we use is, first we find our target audience and do a proper research on how we can be useful for them to help grow their business and then we use Find That Email to find the email address of the prospect and reach out to him. This strategy works well when you are a B2B company.

     

    A testimonial for Find That Email: Find That Email saves us a lot of time and resources by finding the right email address of our leads. The chrome extension works seamlessly finding emails on LinkedIn. The accuracy of finding emails and search in background options are really well put together. The simplicity of the tool is something which every user will appreciate. It gives you a great head start to run your campaigns by finding accurate leads. The customer support is also top notch.