Does Your Marketing Team Need A Business Communication Tool?



In the world of high competition, quick and seamless communication within a marketing team is a key for success. But frankly speaking, miscommunication isn’t always easy to spot because it has become our good old habit. Nevertheless, knowing the most common signs of poor communication will help you decide if a team messenger can be useful for your marketing crowd.


You definitely need to adopt a business communication tool if…

…you receive a reply to an ASAP request during a day. Or during a week.


Your marketing team probably wants to achieve more in less time. But failing to communicate as quick as flash dramatically decreases an ability to be productive and reliable. Even a single person who doesn’t provide they opinion or assistance in time, turns down the overall team performance. And the things go downhill from there if your team is distributed or has outsourced freelancers.


Just try and count how much time per day you are simply waiting for a colleague’s response via email and constantly reloading the browser to check the mailbox. At the same moment deadlines are coming up. Your stress level is increasing. The clients are getting annoyed. Your superb creative marketing ideas are becoming outdated.


Therefore, prompt and seamless communication between teammates is crucial when it comes to marketing efficiency, and directly influences a company’s bottom line.

…you are getting lost in a numerous marketing apps switching between them constantly.


There is no doubt that your marketing team uses multiple tools for finding influencers, generating content ideas, capturing leads, managing social media accounts, automating emails, analyzing traffic, optimizing sites and many more. Some researchers give the whooping stats: for instance, the average enterprise uses 91 marketing cloud services. Oh my!


To handle all these tools effectively and never miss a thing, business communication tools offer the ability to integrate with third-party platforms. In other words, they allow you to arrange marketing processes within a centralized hub, eliminating the usage of numerous apps.


Want to schedule a marketing team meeting? You can do it right in a team chat! Need to be aware of new leads? No problem, notifications will pop up as soon as a prospect is acquired.

And the list goes on and on.


To sum up this point, one of the major advantages of business communication tools is their ability to connect not just your teammates, but all marketing tools you are using as well.

…you are failing to remember remote teammates’ faces.

There is no denying that meetings are an irreplaceable part of company’s life. However, it’s often hard to streamline face-to-face communication especially when your marketing team is spread across the world.


Luckily, the majority of business communication tools has built-in video and audio conferencing features, so you won’t have to use good old Skype or its alternatives in order to hold an online meeting. Next time you need to get feedback or input from the remote teammates, just click a button—and viola!—you are in the virtual meeting room with all your colleagues.

…you start crying when you need to find a spreadsheet that has been shared four months ago.


Tons of documents surround every project workflow. You send and receive an ocean of spreadsheets, text files and important notes. And if your communication process isn’t streamlined, all crucial assets are wandering between endless email threads, unsearchable Skype message history, WhatsApp dialogues and wherever else. As a consequence, every time you need a certain document, you simply throw your working time to the wind searching for it desperately.


Business communication tools make it dead simple to find the file that your teammate John uploaded 2 months ago. Moreover, this file is available anywhere because most of team messengers have both mobile and desktop versions.

…buddies from the sales (HR, development, support, etc.) department just don’t understand!


Your company is likely to have several departments. To decide if your marketing team need a business messenger, remember how prompt and seamless the communication between the departments is. You might start from the following questions:


  1. Is shouting the only way of exchanging information within the company?
  2. Are you satisfied with the level of communication with people from other departments? If you aren’t, chances are they feel the same.
  3. Are you getting a little bit frustrated when there is a need to collaborate with another department?
  4. Have you ever missed deadlines because of poor interdepartmental communication? For example, when designers haven’t sent you the graphic assets in time, or once you have set unrealistic timing for this task and so on.


Does anything ring a bell? If it does, stop being on the fence about adopting a team messenger. Alternatively, miscommunication between departments can result in double trouble—mix-up disorganization between the marketing and sales teams. If you fail to collaborate with each other, all your disconnected efforts (no matter how laborious they are) will be wasted.


For this reason, fostering productive communication within all departments of your company helps your business grow exponentially. And it isn’t about sharing every last detail of how you market the brand. It’s about continuously keeping teams in the loop.

…you and yourself are always the only participants in discussions and brainstorming.


Much has been said and written about the importance of collaboration for the business growth. Nevertheless, very few companies create a space for teamwork to make sure it actually happens. The most common symptoms of poor collaboration within a company are lack of creative ideas, misaligned goals and disengaged employees who behave more like ‘collabohaters’.


Business communication tools change the way teams communicate and collaborate. Their user-friendly and feature-rich ecosystem allows to have access to a team workflow from any place at any time and contribute to company success. The most measurable benefits your company will experience are finishing tasks faster and meeting deadlines more efficiently.

Does your marketing team face any of the above-mentioned workplace miscommunication issues?

If the answer is ‘yes’, here comes the need to choose a business messenger for your team to adopt. Luckily, there is a number of communication tools out there (Slack and its alternatives, Chanty, Flock, Ryver and others) for your marketing team to adopt. The choice depends on individual characteristics of your organization: the size, budget, company culture, business goals, etc.


Ultimately, a great marketing team isn’t only about gaining leads and managing promotions. It’s more about streamlined and efficient processes, including communication. For marketing teams looking to embrace the future of productive collaboration, there’s no better time than now to put in place a business communication tool.