Marketers Toolkit 2018


As a marketer, you are always looking for ways that will give your company a competitive edge.  You want to develop strategies that will help you hit your monthly quotas. You want to design a campaign that resonates with your audience.

But, all these marketing feats require your marketing awareness, and most importantly, the blessings of technology.

You will need to have the right tools that will help you successfully plan, design, monitor and execute your marketing campaigns. However, with the sea of tools out there and a ton more that are coming up every day, it’s easy to get confused. In fact, even experienced marketers are not immune to the “Oh, it’s tough to make a choice” onslaught.

So we decided to make it easy for you.

Here are some of most powerful tools you will need in your marketing arsenal for 2018 (in no particular order).


If you are looking for an efficient and smarter way to track and identify sales-ready leads from your website, this is the tool for you. SalesWings is a fully automated sales tool that you can use for your predictive lead scoring of your sales leads activity. The tool easily tracks your web visitors and sends you ‘just-what-you-needed’ real-time notifications for immediate action.


Why is it important?  The tool tracks every lead for you, helping your team of marketers to qualify every lead so they can send the sales-ready prospect to the sales team. SalesWings is particularly ideal for B2B and B2C marketing and works best for small marketing teams that want to fast track their sales monitoring and follow-up process.




The smart marketer in you doesn’t just want to see statistics of web visitors. He seriously wants to know what is happening. Smartlook lets you look at your website through the eyes of your customer. How does the tool achieve that? Smartlook records the screens of real users on your website. So at the end of the day, you can easily see the pages your customers visited, the videos they watched, what they liked, which CTA is doing best, and the time they spend on each page. As a result, you will be able to tell precisely what convinced your customers to make a purchase, why they left the site and probably give you pointers on what to improve on the site



If you don’t want to run a blind email marketing campaign, this is the perfect tool for you.  SalesHandy’s mail-merge and automated follow up features allows to you to send personalized emails and track the activities of the recipients and the success of your marketing campaigns.


Moreover, you will get immediate notifications once the recipient opens the email. The tool also lets you track link opens and the exact slide of your document where they are spending the most time on. SalesHandy also allows you to create trackable email templates making it easy for your sales team to speed up the sales process. SalesHandy is an ideal tool for small and medium-sized businesses.


Traditionally, YouTube was known as home to silly home-based videos. However, YouTube is increasingly transforming into as a search engine and a content generating machine.


Every marketer by now knows that videos are the next big thing and Youtube is where this big thing will be hosted. You can easily upload and share videos and communicate with your subscribers. Today, you can simply start by updating a status with a photo and easily connect with your video-obsessed audience. It is one of the fast growing social media platform. And every marketer will have to think bigger when it comes to this platform – it will no longer be your usual video collection zone.


Adobe Spark

To stand out from the noise on the web these days, you will need to create superior content. That is the gap Adobe Spark suite of tools is seeking to fill in. This suite of tools that contains three mobile and web-based apps – Spark video, Spark Post and Spark Page makes the process of creating stunning, eye-catching graphics, web pages and videos extremely easy and immersive. Besides, the tool will also help you reduce the time it takes to write an e-book, emails, and blog posts, designing logos or creating videos for your website.  Why is it winning the heart of many marketers? Whether you are a newbie or an experienced marketer, the tool allows you to ultimately generate content online in a variety of themes (even if you have no idea what video editing is).



Are you considering investing in PPC ad campaigns as one of your marketing strategies? It may be a bit of hassle for you to manage all these on different PPC platforms – Bing, Twitter, LinkedIn, and Google. Adroll, however, puts all of the PPC campaigns you’re running in one place. That way you can easily create, automate and manage your campaigns across all the PPC networks. Most importantly, it lets you view all your reports on one page, making it a perfect tool for both, newbies and experts network marketers.

FindThat Email

If you are in email marketing, you probably know how hard it is to find emails these days.  Afraid of having to contend with a barrage of emails (and spam), most website owners and critical decisions makers are hiding their email from gnaws of crawlers. That’s why you need an intelligent tool that uses smart algorithms and analytics to fish out emails to use in your campaign. FindThat.Email allows you to find those important emails at a lighting speed.

Not only that, FindThat.Email does everything that an email finding tool does and much more. This tool can not only find emails but verify them as well. This can help stay clear the spamming path. Moreover, FindThat.Email can find and verify emails in bulk as well. Hence, it is rightfully called as the yellow pages of email.


The best part? Their chrome extension. You can reveal anyone’s email address with just one click and can save prospects lists as well which you can use if further for reaching out.


Team collaboration is the fire that keeps your business going. If you can’t communicate to your colleagues or your team on time, what happens? Wouldn’t that be pretty frustrating?  And if you are a marketer, it is crucial for you to communicate with team members and not only marketing team. Marketing is something which is widespread and requires communication with many teams like designing, customer success and sales.

Thanks to Slack, the messaging app lets you quickly message your team members faster without the hassle of having to send an email. What’s more? Above all, Slack easily integrates with your day to day tools like Gmail, Trello, bringing your marketing experience to one place.


Social media platforms are revolutionizing the way brands interact with consumers. If you want to rise above the noise, you have to take advantage of technology to implement an effortless way of managing your social media accounts and at the same time keeping your audience engaged. Buffer, one of the best social media automation tool, is designed to help you save time, build an audience and share information effortlessly over social media platforms at your own time.

The good thing about the platform? It offers powerful analytics tool that offers actionable insights about the customer’s behaviour. You get to know the number of people who clicked, shared, commented on your posts. Buffer is also a powerful tool for content curators, allowing you to curate and post the links of the curated content on your preferred social networks at scheduled times. Similarly, you can also set up a schedule in Buffer for sharing content – video, blogs or even memes –  on various social networks at the predefined times.


Trello is a project management and content marketing tool used by millions of businesses around the world. Featuring an intuitive, easy-to-understand interface makes it a powerful go-to content tool for every content marketer. Trello will help you streamline your content marketing strategy besides putting everything in one easy to find place. What’s more? The tool allows quick and reliable communication with your team, enables you to easily track your progress, and generally keep things updated.  And, did I say it’s completely free for use?


If you are looking to take your marketing campaigns to the next level, this is one of the tools you should not miss in your marketing toolkit for 2018. You want to perform keyword research, complete SEO audit or simply check for backlinks? Are you looking for a tool that provides you with powerful analytics that gives you powerful insights into the customer’s behavior and how other websites are doing? Are you looking for a tool that provides easy to understand social analytics for your Twitter, Facebook, Instagram, Google+ Youtube and LinkedIn?  If yes, then SEMrush is the tool for you.

Over to you:

If you want to beat your competition, you have to find a smart way of making your voice heard. One of the surest ways to achieving that is by taking advantage of technology. However, finding a perfect marketing toolkit that will give a push to your marketing efforts, making work easier with detailed analytics.The above tools will help you turbo-charge your marketing campaign and make you stay ahead of the competition.