Marketing is always a collective effort. I’m not talking about a team within a company. I am talking about all marketers as a whole. Marketers ruining platforms isn’t a new thing at all, in fact it’s the default. Similar to this, a lot of marketers and sales people are ruining outbound emails for everybody. Even if technologies such as email tracking (Yesware), website tracking and Lead scoring (Saleswingsapp) can help with outbound emails, you still need prospects to click & read your email.
Bad formatting or poor agendas have stopped people from interacting with any outbound email marketer. At Find That Email, we’ve focused on the quality of our outbound emails as most of our market segment includes sales professionals as well. When we see outbound emails with bad hygiene, we get sleepless nights. So here are a few examples of true emails and messages that we’ve received that are downright wrong.
The Random Helper
Say you are walking out of the supermarket with one very small bag of groceries. You are able and healthy and a person walks up to you and says “Can I help you” with a creepy smile to accompany the message. The person doesn’t tell you how they want to help or who they are. The outbound message below is the Linkedin version of the supermarket experience. This is an actual message I got. I am trusting you aren’t this bad.
What can be Corrected
The Straight Pitch
One of the biggest mistakes in Outbound attempts is thinking it’s about you. It’s never about you, it’s always about the other person. This Outbound email has a few positives like a short email, social validation and bullets explaining their services. But, it doesn’t cut it.
What can be Corrected
The Mystery Man
One of the worst outbound emails I received is from a SEO professional with years of experience behind him. The mail addresses me as “Authority”. The mail gives the details of the person who is going to give the Free SEO suggestions.
What can be corrected
Now that we’ve covered this.I’m begging outbound marketers out there who send messages and mails like this. On behalf of all the outbound marketers in the world, please stop. Don’t ruin it for all of us.